We were tasked to create a brochure for the company that we created. We had to design the logo and the design for the brochure.
For this project, I was tasked with creating a brand identity for a company specializing in fences and decks in London, Ontario. I designed a logo that reflects the local context while embodying the company’s focus on outdoor craftsmanship.
In terms of colour, I chose earthy tones to convey a natural and environmentally conscious feel, using browns as the primary hue and incorporating green in the imagery to highlight the connection to nature. To add a vibrant touch and break up the earthy palette, I introduced orange as an accent colour, providing a dynamic contrast that catches the eye.
The brochure layout was designed with a balance of playfulness and professionalism. I used a unique continuous shape to guide the viewer’s eye, creating a cohesive flow while maintaining a clean, approachable aesthetic.
