The objective of this project was to design a retro poster for Atari’s new gaming console. As part of the project, we were tasked with creating a realistic, detailed 3D rendering of the console from scratch using Adobe Illustrator, along with a technical 2D diagram.
I began by developing the technical 2D diagram to map out the components and angles of the console, which helped me understand its proportions and structure. Using the diagram as a reference, I then created a detailed 3D illustration of the Atari console in Illustrator. By applying techniques learnt in class, such as gradients, shadows, and perspective adjustments, I was able to produce a realistic and visually accurate representation of the console. Once the 3D console was complete, I shifted focus to the poster layout. In the final stages, I integrated all the elements, like the 3D console, game imagery, and typography, into a cohesive design. Utilizing bold typography and vibrant colours to enhance the visual impact and reinforce the theme. The completed design successfully merged technical accuracy with creative flair, resulting in an eye-catching, fun poster that not only showcases the Atari console but also captures the nostalgic essence of its iconic gaming library.
