The objective of this project was to re-brand a restaurant by redoing the logo, letterhead, business card and envelope as well as design a food truck if the restaurant were to have one.
For this project, I selected Mai’s Cafe & Bistro as the focus, as the brand had minimal existing identity, allowing me to explore a broad range of creative possibilities. I began by designing a logo that encapsulates the essence of the restaurant—family-owned with a strong cultural presence. To reflect these values, I created a logo that combines the imagery of an elephant and a bowl, symbolizing both familial warmth and the restaurant’s cultural roots.
From there, I extended the visual identity into a full stationery package, maintaining a cohesive red colour scheme and incorporating the elephant motif. This approach was carried through to the food truck design and menus, ensuring a simple yet clean aesthetic that reinforces the brand’s personality and cultural story across all touchpoints.
